Moving at the Pace of Politics

OTM is a woman-owned and operated full-scale ad planning, buying, and competitive tracking firm. 

What does it mean to Move at the Pace of Politics?

Having cut our teeth on political campaigns we understand the need to stay nimble and precise while always being accessible. We intersect our knowledge of the political landscape with our Audience First Approach. Our goal is to know who your audience is and putting that at the forefront of your media campaign. We will always give you a completely custom media selection plan and media buy based on your specific race or goal. This results in a more effective campaign and a higher return on investment.

Our Services

  • Media Planning & Strategy

    No campaign is the same which is why we create custom and unique media plans specific to each client. We consider many factors including: target audiences, resources, campaign goals and outside spending.

  • Linear TV Buying

    This is often considered the work “behind the curtain” but we are here to work with our clients so that they understand exactly where their money is being spent and why. We have deep relationships with TV stations across the country and always work to get the most out of each dollar by negotiating the lowest rate and best placement for each campaign.

  • OTT/CTV

    OTT and CTV is a means of providing content to viewers where they consume: on their smart tvs, ipads, iphones. We don't view Linear and OTT differently. We find our audience and make sure our ads are seen where they are. Combining Linear TV and OTT in the same media plan means we find and reduce overlap and boost impact.

  • Digital

    We will always be at the cutting edge and will make sure your budget is being used effectively. We optimize frequency, identifying oversatred and undersaturated audiences for further digital focus.

  • Competitive Tracking

    We constantly monitor spending on both sides as this information is crucial in helping shape current and future media spends. We also keep up-to-date cost-per-points so we can more accurately track our competitors and allies.

  • Traffic

    We create the paperwork (“traffic”) that will accompany the spot when it is shipped out and we will ensure that each station is running the correct spot. We also create a “burn sheet” that will tell you when you next spot should ship and run time.

  • Media Payment and Accounting

    As a full-service firm we keep track of all money coming in and going out. Ensuring that every dollar not used on media is returned to the client asap.

  • Reconciliation

    Once the campaign has concluded we reach out to each station and ensure that every spot was run as intended. If spots were missed or bumped out, we work to get refunded from the station as soon as possible so we can pass that back to you.

Let’s Talk!

OTM plans and places all forms of paid media including English and Spanish Language TV, OTT, Radio, and Digital.  We create unique media strategies specific to each client’s goals instead of using a one size fits all strategy.